Book trailers have become very popular over the past few years and are often a signal of how committed the publisher is in marketing a title. They can vary greatly in how they approach the subject, e.g. author interview, collage, or short films. In addition, some enthusiastic fans make their own trailers.
I watched the trailer for Packing for Mars. C+ or B-. I still don't want to read the book but it did project accurately what I know about the book.
Week 9: Assignment 1
Read these two articles on book trailers and watch the embedded videos from the Chicago Tribune and the New York Times. Go to You Tube and find some other book trailers and watch a few of the popular ones.
The articles were interesting and reinforced my thought that, for me, book trailers ("bailers" or whatever) don't really work. They MAY capture the tone but I'm not even sure about that. I want to see the physical book, hear a short summary, and get a few words of wisdom and intent from the author. I do not think that a trailers as either "mini-movies" nor as "works of art" necessarily succeed for me. The trailer for "Super Sad True Love Story" may have been clever but it did nothing to connect me to the book (other than highlight that the author was zany) and I know and love that book. The trailer for Glass Castle DID highlight the material in a way that worked for me but simply went on for too long. I also prefer NOT to see actors visualize the characters any more than necessary since that is my prerogative.
Week 9: Assignment 2
Post to your blog your opinion about book trailers – do they succeed in marketing the books they are trying to promote? Are they useful for readers’ advisory?
Personally: I would use them with caution. I think that they are trying to BE something when they are a means to an end: the book. I think that the ones that I've seen want to be little films and contain very little information about the book. They focus almost exclusively on the tone. Ironically: I feel the opposite about trailers as I do about in person reader's advisory. I want to know about the theme and style when talking with a human. I want a plot summary when I'm watching a trailer. I wonder why that is? Perhaps because the human conversation can be more complex and bi-directional and a video is: sit and watch this and I'll make it worth your time. Unless, it clearly tells me to pick up or put down the book: the book trailer has failed and I just haven't been hooked for a book by a trailer yet.
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We hope that this has been informative and worthwhile. Please remember to check your tracking log to make sure that you have completed each element of the course. Also, please complete the online evaluation. If you are interested in doing more and would like some other resources to explore click here for a list.Week 9 Assignment 3
Summarize your thoughts about this program in a blog post. What have you learned that was helpful?
Great training program and it took more work than I expected. Grading the assignments seems to be a weakness in the program. My biggest concern with this training was that we be able to build on what we started during the inbranch Readers' Services training and it feels like this was accomplished. I also would have liked to have seen more bilaterial conversations and chatter via the blogs but, to be fair, that would take more time and I'm not sure that I could have given this more time. All in all: a very good effort.